Personal Branding Lessons from an NFL Player
Earlier this month Robert Griffin III (RG3 as he is affectionately known), Quarterback for the Washington Redskins, unveiled a new personal logo and brand. The unveiling of his new logo came a few...
View ArticleGreen Marketing: Is going green a sustainable marketing strategy?
In today’s marketing environment where seemingly every company is green, sustainable, or eco-friendly how can you use green marketing to set yourself apart? Green marketing has been a buzzword in our...
View ArticleDenver’s 5 Best Happy Hours
Denver prides itself on having the ‘best’ when it comes to sports, weather and of course beer. However, when narrowing down the list of ‘the best of the best’ for food, bubbly beverages and exceptional...
View ArticleManaging Client Expectations: Keys for Success
Just as we take the time to manage our relationships in our personal lives, it’s crucial to also do so in our professional lives; particularly with clients. They look to you to solve a problem they...
View ArticleWAIT!! Slowing Down in a Fast-paced Environment
Okay…this blog post isn’t entirely original – it was inspired by a recent article in How Magazine – but the message resonated with me and is absolutely worth sharing. Let me introduce myself, again....
View ArticleLinkedIn’s Publishing Platform
LinkedIn is the world’s largest social network for professionals providing a platform for individual professionals to connect with each other, connecting people to firms, and employees with their...
View ArticleWhat Story Are You Telling?
Over the past week, I visited New York, where I grew up and lived for most of my life. It was a great vacation: I caught up with friends and family, I ate well, and I saw great art. Before I left for...
View ArticleLessons from Keeping Calm and Carrying On
Keep Calm and Carry On has become one of most recognizable slogans in British history, though it was never used for its intended purpose. As I learned last week from Mashable, the slogan, which has...
View ArticleTop 5 Best Denver Beers for Fall
Come October the pumpkin craze takes the world by storm as summer shifts into fall and squash flavored muffins, cookies and cakes take over our newsfeeds. However, we (Denverites) can’t wait for the...
View ArticleBroader Questions, Bigger Answers
Outside of the Layer Cake office, I run an arts event called Making the Mountain. The premise is pretty simple: a variety of artists tell the story of how they came to their craft and show their...
View ArticleDisaster Recovery: Recovering from an Unhappy Accident
Andre recently posted to our blog about “happy accidents,” when something unplanned serendipitously improves an outcome. Perhaps I’m a “glass half-empty” kind of person, but that got me thinking about...
View ArticleA Teaspoon of Marketing Insight From My Holiday Train Ride
During the holidays, my husband and I took our first-ever Amtrak train, an overnight run from Denver’s Union Station to visit family in Centerville, Iowa. We rented a sleeper car Read More
View Article“Flush Out” Versus “Flesh Out” and Other Common Eggcorns and Idio-mistakes
As a language geek and etymology freak, I adore idioms. What isn’t to love about “scapegoat,” “three sheets to the wind” or “looking a gift horse in the mouth”? Read More
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